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mobilemarketing

A collection of:

Mobile Marketing News and Blogs (in English and Swedish)   

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galveston   

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Why You Should Smile in Your Facebook Profile Photo


ReadWriteWeb 28 Jan 2012, 2:00 am CET

Facebook Logo_150x150.jpgIf you're not smiling in your Facebook photo, your life is probably going to suck in 4 years time.

Reseachers J. Patrick Seder and Shigehiro Oishi at the University of Virginia in Charlottesville discovered that smile intensity from a single Facebook profile photo in the first semester of college predicted self-reported life satisfaction 3.5 years later, at the time of college graduation.

This type of study isn't actually unique to Facebook, however. A 2011 study by Harker and Keltner showed that female students smiling in their college graduation yearbook photos from 1958 and 1960 were reportedly happier 30 years later. A similar study by Abel and Kruger (2010) found that professional baseball players who smiled more intensely in archival photos lived seven years longer than those who didn't smile much.

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Why does intensity of smiling in a photo predict well-being later in life? Smile intensity is associated with life satisfaction and smiling. But what about extraversion? This is another, third variable that the researchers considered.

The researchers also considered that people who smile more in their public Facebook photos tend to have better social relationships. Past research shows that people who smile in photos are usually warm and friendly, and they tend to have an easier time in social relationships. As such, smiling intensity in photos correlates with a higher life satisfaction through positive social relationships.

Does extraversion play into the longitudinal association between smile intensity and life satisfaction? Smile intensity did not significantly correlate with self-reported extraversion. The researchers did not find evidence for extraversion-as-third-variable account of life satisfaction. They did find that first-semester social relationships satisfaction was an important link between smile intensity and future self-reported life satisfaction.

Interestingly, they did not find evidence that extraversion was responsible for association between smile intensity in photos and future life satisfaction. So just because someone is extraverted on Facebook or in life doesn't mean they're satisfied - it just means that they're extraverted.

Facebook-Smiling-study.png

One caveat to the study: Researchers worked with students who were college freshmen in the fall 2005, and used Facebook when it became available to most colleges. In September 2006, Facebook became available outside of the academy. The first study worked with 92 participants (35 male), which is a rather small sample size. All Study 1 participants were early adopters of Facebook.

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Third Critical Rambus Patent Invalidated, Nvidia Vindicated


ReadWriteWeb 28 Jan 2012, 1:37 am CET

Rambus (150 sq).jpgU.S. Patent # 6,591,353, "Protocol for Communication with Dynamic Memory," tends to refer to a "memory device." The innovation with respect to this device appeared to be the introduction of a synchronous clock. That way, time-multiplexed transfers could take place in a regulated fashion.

But as USPTO documents published today show, the appeals judges found that two existing patents cited by Nvidia qualify as prior art, and moreover, that the teachings demonstrated by those older patents would be inspiration enough for a skilled artisan to apply the teachings to improving synchronous memory the way Nvidia appears to have done.

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In their decision, the judges refer to the patent concepts by the names of their inventors - "Hayes" for the one under contention, "Bennett" for the prior art. Citing directly from the decision:

The Examiner agrees that Hayes discloses a memory device and anticipates claim 1, but maintains that including all the RAM control logic into each Hayes DRAM chip would not have been obvious... But dependent claim 2 recites sampling data synchronously and does not require all the RAM control logic to be integrated into each chip. NVIDIA points out that the term "memory device" in these claims is not limited to a single chip, but even if they are, NVIDIA persuasively shows the obviousness of creating a single chip... The claim 2 memory device, whether as a chip or a broader device, requires strobe functionality which Hayes teaches and synchronization which Bennett teaches according to this record. As NVIDIA persuasively explains, Hayes describes time-multiplexed clock data transfers between a master and slave during different clock cycles, and Bennett teaches benefits to providing a synchronized interface in a memory device using an external clock. The Examiner does not appear to disagree with these findings... NVIDIA also relies on Mr. Parris [an expert witness] who testifies that ordinarily skilled artisans were shifting from asynchronous to synchronous operations to increase speed... Based on this record, NVIDIA shows that it would have been obvious in view of Bennett to implement certain control logic, including a synchronous logic interface, into the memory device of Hayes.

This week's loss is the latest in a string of bad luck for Rambus, that comes on the heels of what had been an upward trend for a company whose reputation was pretty much created in the courtroom. The uptick began four years ago, when a Federal Trade Commission ruling was overturned. That ruling had found Rambus was withholding critical implementation plans for its memory standards from the JEDEC standards agency, and had sent a signal to the industry that Rambus was unfairly trying to manipulate standards to its own advantage. The overturning of that ruling was the beginning of what had been a glorious resurrection of Rambus' respect.

But perhaps buoyed too much by the outcome, Rambus then tried to hold the same manufacturers that first accused it of unfair standards manipulation - Hynix Semiconductor and Micron technologies - responsible for essentially the same conduct. The court didn't buy that argument either, ruling in favor of Hynix and Micron two months ago.

Suddenly, Rambus had resumed its former public image of pursuing greater revenues through litigation. With only three of six patents remaining valid in its case against Nvidia and five others, Rambus may not be able to hold on to even that. Today, Rambus' stock price hit what memory engineers would call a "low state," losing another 13% in NASDAQ trading today after already having lost over half its value last November in the wake of the Hynix/Micron decision.

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Thought SOPA Was Bad? 10 Reasons to Oppose ACTA


ReadWriteWeb 28 Jan 2012, 12:30 am CET

acta.pngSo, we've shot down SOPA and PIPA. Congratulations Internets for a job well done. Mission accomplished, right? Not so much. While that's two bad pieces of legislation pushed back, there's much more where that came from. Leaving aside existing nastiness like the DMCA, we also have the even nastier Anti-Counterfeiting Trade Agreement (ACTA) (PDF). How bad is it? Bad enough that the European Parliament's rapporteur for ACTA (Kader Arif) resigned over it today (January 27, 2012). Unfortunately for those of us in the United States, President Obama has already ratified ACTA on behalf of the United States.

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If you haven't heard much about ACTA, don't be surprised. You see, you really weren't supposed to hear anything about ACTA until well after it was ratified and far too late for the rabble to do anything about it. That's what, in large part, led to Arif's resignation.

As Wayne Rash wrote earlier this week, "ACTA is, in effect, a treaty, negotiated in secret by the U.S. Trade Representative, Ron Kirk... Until recently, the actual text of ACTA was so secret that only a few lawyers outside of the White House and the USTR offices had actually seen it. And those people were required to sign non-disclosure agreements."

What ACTA Is

The goal of ACTA, says the Electronic Frontier Foundation (EFF) is "to create a new standard of intellectual property enforcement above the current internationally-agreed standards in the TRIPs Agreement and increased international cooperation including sharing of information between signatory countries' law enforcement agencies."

The EFF backgrounder also provides some insight to ACTA. While President Obama is carrying the torch for ACTA right now, the treaty goes back to October 2007 (or farther) when the U.S., Japan, Switzerland and the European Community said they'd be working on a new intellectual property enforcement treaty.

ACTA isn't the only area where (as the EFF puts it) "copyright industry rightsholder groups have sought stronger powers to enforce their intellectual property rights... to preserve their business models." But it is getting closer to reality.

Note that our own Scott Fulton observes that some of the protests against ACTA object to provisions that have been removed from the treaty. What this doesn't note is that many other objectionable provisions remain. Fulton also says "you can't be arrested for an ACTA violation." This is true, but only half the story. People can and will be arrested for violations of laws that result from nations complying with the treaty.

The word is that ACTA probably doesn't change U.S. law. Probably? Nobody's entirely sure. But as Techdirt calls out "it certainly does function to lock in US law, in a rapidly changing area of law, where specifics are far from settled." It also, of course, serves to dictate compliance in other countries.

Why ACTA Is Unacceptable

  • ACTA was negotiated in secret – for me, this is reason enough to oppose any legislation or regulation. I don't care if it's the "Hugs for Puppies and Kittens Act," if people aren't given an opportunity to engage with their lawmakers about a law, it shouldn't be enacted.
  • Ridiculous damages – ACTA specifies "presumptions for determining damages" that basically assume that all of the infringed goods had sold. To put it another way, ACTA takes the position that if a user uploads a song to a file-sharing network, damages should be calculated as if the recipients would have paid for the work in question. This is ridiculous, as has been explained any number of places. Many people who download illicit copies would simply never have purchased the work in question had it not been available for free.
  • It may be unconstitutional – The Obama administration is claiming that ACTA not a treaty, but an "executive agreement" and thus not subject to legislative approval. As Rash notes in his eWeek piece, Congress does not agree.
  • It's over-broad – TK It's worth noting that not all of ACTA is necessarily bad. Some of the agreement is targeted at countering counterfeit goods that may be actively harmful, like counterfeit prescription drugs. But ACTA goes well beyond single areas of intellectual property and essentially tries to bear-hug everything IP-related. Not good.
  • The ACTA committee is not accountable – ACTA creates a body outside of national and even international bodies, called the "ACTA Committee." (At least the name is honest.) The committee would not be accountable to the people governed by the agreement. Folks in the United States can vote out Lamar Smith and others who endorsed SOPA/PIPA, but we would have no real influence on the ACTA Committee.
  • Low threshhold for violationsas the European Digital Rights group points out (PDF), ACTA's unclear wording would make it very easy for unintentional copyright infringement to rise to the level of a criminal act.
  • No fair use provisions – As this opinion on ACTA by Eddan Katz and Gwen Hinze notes, ACTA would "export one half of the complex U.S. legal regime" but "without accompanying exceptions and limitations." In short, ACTA would not include fair use provisions and such that we expect in the U.S.
  • Criminalizes what used to be a civil offense – An opinion prepared by Douwe Korff and Ian Brown notes, "ordinary companies and individuals could be criminalised for innocent activities or trivial breaches of copyright, or for technical breaches that serve a wider, overriding public interest (as in whistleblowing), without an appropriate defence." The EFF says "If the real intent behind introducing expanded criminal sanctions is to address infringement on the Internet, this provision is not likely to do so, but is likely to cause significant collateral harm to consumers."
  • Locks In DMCA-Like Provisions – As the EFF notes (PDF) in its submission to the USTR, ACTA would "lock in" some of the controversial aspects of the DMCA that require legal enforcement against circumventing copy protection, etc. In other words, don't get too set on the idea of jailbreaking that iPhone.
  • ACTA could be used against legitimate medications – As I noted earlier, looking to crack down on counterfeit drugs is good. Going after legitimate "grey market" drugs, that's another story. Yet as techdirt notes "there are very reasonable concerns that ACTA will be used to crack down, not on actual counterfeit medicines, but on "grey market" drugs – generic, but legal, copies of medicines. Some European nations, for example, already have a history of seizing shipments of perfectly legal generic drugs in passage to somewhere else."

That's 10, but I'm sure there are more. As I wrote on January 18th sending SOPA/PIPA to the legislative trashbin for the year is great, but not enough. SOPA/PIPA are not the only laws that threaten the free and open Internet. There's plenty of bad policy to go around at the state, national, and international levels. One round of annoyed phone calls to Congress is not going to do the trick. Even if it's too late to stop ACTA, there's even worse coming.

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